By Deborah J. Terry, Michael A. Hogg
The explanations why humans don't consistently act in accord with their attitudes has been the point of interest of a lot social mental examine, as have the standards that account for why humans switch their attitudes and are persuaded via such affects because the media. there's powerful help for the view that attitude-behavior consistency and persuasion can't be good understood irrespective of the broader social context during which we are living. even supposing attitudes are held via contributors, they're social items to the level that they're encouraged by way of social norms and the expectancies of others. This booklet brings jointly a global team of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the consequences of the social context on attitude-behavior family and persuasion is the relevant topic of this publication, which--in its blend of theoretical exposition, critique, and empirical research--should be of curiosity to either simple and utilized social psychologists.
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Extra resources for Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership
In their 1993a study they examined intention to get drunk as a function of drinking status ("problem" drinker vs. "nonproblem" drinker, determined on the basis of how much alcohol was reportedly consumed in a typical drinking session). Theory of planned behavior constructs were assessed, supplemented by measures of affective beliefs about getting drunk and perceived immorality of getting drunk. " When data from problem and nonproblem drinkers were analyzed together, it was found that attitude, affective beliefs and subjective norm together accounted for 59% of the variance in intentions to get drunk, perceived control added a further 3%, and perceived immorality a further (significant) 1%.
Ajzen & Fishbein, 1980). That is, these studies were not specifically structured within the framework of the TRA or the TPB. In fact, although Sparks and Shepherd (1992) took a skeptical view of the potential for an independent role of self-identity in the prediction of behavioral intentions and behavior within the framework of the TPB, their subsequent findings demonstrated independent effects of a measure of selfidentity (as "green" consumers) on intentions to consume organically produced vegetables.
Self-Identity and Food A research domain in which self-identity has been examined within the TPB is that of food choice (Guthrie & Sparks, 1997; Sparks & Shepherd, 1992; Sparks, Shepherd, Wieringa, & Zimmermanns, 1995). Although this can be seen as an archetypal "consumer" activity in which self-identity effects might be less expected than in behavioral domains in which group or role identities may be more salient, food choice research attracts many discussions relevant to the current theme. Sociologists and anthropologists have written much on the concept of food and identity.
Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership by Deborah J. Terry, Michael A. Hogg